PPC & SEO
Freelancer
in the UK

A technical SEO & PPC specialist with 16+ years of experience helping ambitious businesses grow their traffic, leads and revenue online — honestly and reliably.

Matt Barnes — Digital Marketing Consultant

Trusted by brands including

Digital marketing performance graph showing organic growth

Results-driven marketing, built on trust

Hi, I'm Matt, a freelance Technical SEO and PPC specialist based in North Yorkshire, UK. For over 16 years I've helped startups and established brands cut through the noise and build sustainable, measurable growth online.

I've worked alongside UK-leading agencies and major household names, bringing the same quality of strategic thinking you'd expect from a big agency, without the overhead... or the fluff.

16+Years in Digital Marketing
50+Brands Helped
100%Transparent Reporting
Top 3Avg. Ranking Improvement
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Work & Results

Real campaigns, real numbers. Here's a sample of what's possible.

SEOE-commerce

E-commerce Revenue Growth

Comprehensive technical SEO overhaul and keyword strategy driving significant organic uplift for a UK retailer.

+186%Organic Traffic
+94%Revenue
12moTimeline
PPCGoogle Ads

PPC Lead Generation

Rebuilt Google Ads account structure and bidding strategy for a B2B services company, slashing wasted spend.

-42%Cost Per Lead
3.8×ROAS
6moTimeline
Technical SEOAudit

Technical SEO Recovery

Full site audit and remediation after a Google core update caused a 35% traffic drop. Rankings fully recovered within 4 months.

+35%Traffic Recovered
4moRecovery Time
#1Core KW Ranking

My Freelance Digital Marketing Services

From deep technical audits to hands-on campaign management — every service is built around one thing: measurable results that move your business forward.

Technical SEO

Is your site holding back your rankings? I dig into the technical foundations that Google cares about — from site speed and Core Web Vitals to crawl budget, indexation, and structured data — and fix what's broken.

  • Site speed & Core Web Vitals optimisation
  • Mobile compatibility & usability
  • Site architecture & internal linking
  • Crawl error diagnosis & resolution
  • Structured data / schema markup implementation
Core Web Vitals Schema Markup Crawl Optimisation

E-commerce SEO

More organic traffic, better rankings, more sales. I specialise in helping online stores get found for the right searches and convert that traffic into revenue.

  • Product & category page optimisation
  • Keyword research & mapping at scale
  • Site structure improvements for crawlability
  • User experience enhancements that reduce bounce
  • Competitor gap analysis
Product Pages Keyword Research UX Optimisation

Technical SEO Audits

A thorough, no-fluff audit that identifies exactly what's holding your site back — delivered as a clear, prioritised action plan you can actually use.

  • In-depth site speed & performance analysis
  • Mobile & usability assessment
  • Architecture, URL structure & canonicalisation review
  • Crawl error & index coverage audit
  • Structured data & on-page optimisation review
Full Site Audit Prioritised Actions Quick Wins

PPC Management

Get more from every penny of your ad spend. I manage Google Ads campaigns with a focus on ROI — cutting waste, improving Quality Scores, and driving the conversions that matter to your business.

  • Keyword research & match type strategy
  • Ad copy creation & A/B testing
  • Bid management & Smart Bidding strategy
  • Audience targeting & remarketing
  • Monthly performance analysis & reporting
Google Ads ROI Focused Bid Management
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Brands I've worked with

What My Clients Say

Don't just take my word for it — here's what the people I've worked with have to say.

Matt is a very knowledgeable digital marketing consultant. He is personable, friendly and confident — and his expertise speaks for itself in the results he delivers.

Chris KellWish Agency

Working with Matt was an absolute pleasure. A genuine team player — dedicated, hard-working, and ambitious. He consistently went above and beyond to deliver outstanding results.

Danny PenroseConverta / Kulahub

Matt is very knowledgeable in SEO, Search Marketing, PPC and Social Media. Always on hand to provide guidance and advice — I'd highly recommend him to anyone.

Craig ParkerBuy It Direct

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Frequently Asked Questions

Have a question not answered here? I'm always happy to chat — just drop me a message below.

Ready to grow your business?

Book a free, no-obligation 30-minute strategy call and let's find out how I can help.

Book a Free Call

SEO is a long-term investment. Most clients start to see meaningful improvements in rankings and traffic within 3–6 months. Technical fixes can have a faster impact, while content-driven growth typically builds over 6–12 months. I'll always be transparent with realistic timelines from day one.

Both! I offer standalone deliverables (like SEO audits and PPC account reviews) as well as ongoing monthly retainers for businesses wanting continuous support. We'll find the arrangement that suits your goals and budget.

My deepest expertise is in e-commerce and travel, though I've worked across a wide range of sectors including finance, healthcare, professional services, and SaaS. The fundamentals of SEO and PPC are universal — good strategy translates across industries.

You'll receive clear, jargon-free monthly reports covering rankings, traffic, conversions, and spend (for PPC). I also offer real-time dashboard access and a monthly review call to walk through results and adjust strategy.

A full audit covers site speed and Core Web Vitals, mobile usability, crawl and indexation issues, site architecture, internal linking, structured data, duplicate content, and on-page optimisation. You'll receive a prioritised action list with clear recommendations, not just a data dump.

Let's talk about your growth

Whether you have a clear brief or just want to explore the possibilities — I'd love to hear from you. Fill in the form and I'll get back to you within one business day.

Working Hours Monday–Friday, 9:00 AM–5:00 PM
Location North Yorkshire

No spam, ever. I'll only use your info to respond to your enquiry.